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PCPS Branding

BRAND STYLE GUIDE

This Brand Style Guide provides staff, vendors, and designers clear direction on how to effectively and consistently communicate the Petersburg City Public Schools brand.

The guide includes the following tools:

  • Approved Logos including official logo, secondary logo, and uses
  • Approved Colors including official colors and color variations
  • Typography including primary and secondary fonts
     

Following the direction provided in this guide will provide consistency and recognizability for the District's brand.

Approved Logos

Use the primary logo for official documents. Substitute the simplified version if needed due to printing color constraints.

Use the secondary logo when the primary logo does not fit a product's design.

Slogan : A new day, a new way, together PCPS!

Primary Logo

Petersburg City Public Schools logo with a red diamond shape and text.

Secondary Logo

A black background with a diamond shape formed by the words 'PEOPLE', 'REACHING', 'PEOPLE', and 'TEACHING' in red.

Approved Colors

Color palette featuring maroon, black, and white squares with corresponding color codes.

Typography

Impact and Montserrat are the District's primary fonts. Use Arial and Tahoma for body text when needed.

Petersburg City Public Schools logo with text about impact, tips, and font choices.

See our brand style guide below for more information.

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